Makiko Watanabe

Makiko loves developing and creating new things and viewed projects from diversified point of view. As her final project she is working on a new type of public service advertisement, which incorporates performances and imaginary space in individuals’ everyday lives, and working as a project planner and a manager to make it into a shape. She graduated with a BS in Mathematics and Computer Science, and have in total seven years experience working as an account manager for mobile phone development, a planner for mobile phone applications, and a project leader for a new communication website development. She is knowledgeable about : Java technology, urban interventions and site specific performances, experimental theatres, short films, social marketing, PFI, proximate and ambient social marketing, mobile phone, COI, behavior change, social issues, Nudge, Big society, cultural and emotional meaning and value, evaluation, and perceptions.